Halloran Sage represents an official licensed sports collectibles and memorabilia company in its general business matters, including its marketing campaigns on social media. Most recently, Halloran Sage represented the company in the preparation of an agreement with an influencer. The agreement required the influencer to create content, then post it to the influencer’s owned or controlled websites and social media channels, subject to the company’s approval. The influencer’s services were in exchange for a flat fee and commissions on sales generated by the influencer’s personal discount code on the company’s products. The firm’s team was led by Casey O’Connell and Marla Katz, as members of the firm’s Content Creator practice group.